Founder · Writer · Contrarian
Writer.
Thinker.
Founder.
Parikshit Shah, Founder of Pluralis Digital, is a writer at heart and a strategist by instinct, known for blending storytelling, digital innovation, and brand growth with resilience and versatility. An avid reader and keen observer of people, culture, and ideas, he approaches every challenge with curiosity and an unwavering drive to create lasting impact.
15+
news & Media Features
25k+
audience on social media
13+
years in Digital Media
7+
Years in startup
“I want to chase humans in the age of machines – candid, not messy.”
Recent Writing
From the desk.
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Bootstrapped Startup Lessons No One Prepares You For
Most founder content describes startups the way travel photography describes airports — technically accurate, completely misleading about what it’s actually like to be there. I’ve been building from… Read more…
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Is Your Business in Danger? 6 Warning Signs You Can’t Ignore
Running a business is not just about building something great — it’s about protecting what you’ve built, every single day. Most business crises don’t arrive suddenly. They creep… Read more…
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Honest Startup Realities No One Talks About
“I’m so done with my job, let me start a business.” You’ve said it. Or heard it. Or both. The problem isn’t the desire — it’s the gap… Read more…
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About Me
Built differently.
Thinks differently.
I have Osteogenesis Imperfecta, a condition that gives me fragile bones and a short frame. It also gave me years of learning how to build things that work anyway. Today I run Pluralis Digital, a bootstrapped, remote-first digital marketing agency based in Mumbai. I write about what I see, what I’ve tried, and what I think without being apologetic.
01
MA in Economics, 2017. Still a curious student of economics.
02
Bootstrapped a remote-first agency from home – no office, no investors, no sympathy needed.
03
100+ fractures, 31 years. OI didn’t stop the business. It informed the perspective.
04
Featured in Times of India, Economic Times, Moneycontrol and 15+ others.
Browse by Topic
Pick a lane.
📈
Startups Square
Reflections on building from the ground up- bootstrapping, early decisions, founder challenges, and what truly works when there’s no safety net.
🧠
POV
Perspectives on society, education, and inequality- ideas, questions, and opinions shaped by observation and experience.
🦽
Enable Lives
Reflections from my lived experiences with disability and everyday life- shaped by small moments, quiet and perspectives along the way.
📚
Books
Books are as important as oxygen for money. I’m grown up with good books and I share some of the finest books I have read, and why you may read them too.
As Featured In
I want to chase humans in the age of machines. We need to be humane, sometimes imperfect, candid — but never messy.
— Parikshit Shah, @imparixit
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Pluralis Digital
Looking for a marketing partner for your startup or business? That’s my agency.